Purple Pencil LLC.

Purple Pencil LLC mission is to design responsive information for businesses.  Responsive information, a term coined by the founder and lead instructional designer, Kelly Hicks, is “strategically structured information that supports engagement, interaction and learning.” “Strategically” means the design principles are incorporated based on scholarly theories that justify design, content, and learning principles. “Structured” means the content is in a packaged format, as in a live-training session, an instructional video, or game. And lastly, this principle says the information will not just be presented in a one-way form of communication, but in a way that allows for a two-way form

We have amongst the best educational technology specialists in the field, and who are registered and qualified with over 200 tools. Anything your business needs when it comes to learning initiatives or presenting information or content, Purple Pencil guarantees to have most astonishing technologically innovative ways to proceed.

Purple Pencil LLC is the leading innovators in learning and educational technology.  We approach any business, industry, or person, as opportunities to learn.  However, most instructional design companies or eLearning companies are only targeting your staff, by offering to design live or web-based training. We went beyond this approach to also create learning moments for your customers or clients. We call these “consumer lessons®”.  They are designed to be marketed to your customers to increase engagement, awareness, and entertainment, all while learning occurs.

Another innovation to the field of instructional design is what we call “gamified marketing”. Gamification is the technique of taking non game-like activities and making them into game-like activities. Think of when your mother wanted you to clean your room as a child, so she had you sing the “clean up, clean up, everybody, everywhere, clean up”.  That’s gamification. Instructional designers have been using this technique for years now to increase their success with training material. Now, Purple Pencil is expanding this technique to offer businesses an opportunity to “gamify” their business learning opportunities, which we call “gamified marketing”.

Ever aware of the market and its needs, Purple Pencil has also positioned themselves as creators of “content repositories”.  “Content repositories” are a warehouse, or library, if you will, of all your learning moments. As more and more information is made available it needs to be contained and presented in a readily accessible way. That is what a “content repository” will do. We can create an online space to hold all your companies educational materials. It can be designed to be accessed by your customers, or solely for your staff and employees, or both.