Purple Pencil LLC.

Consumer Lessons(R)

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What are “consumer lessons”®?

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Consumer Lessons®, is a pending-trademark, staple of Purple Pencil. We have designed an approach to target clients and costumers to provide them with relevant and engaging information.

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We take information related to your business, your industry, or your company’s perspective and design a “lesson” directed at your costumers. The “lesson” could be a game, a real-time poll, a mini-course, or an interactive video, just to name a few.  Once your customers are interacting with the lesson, they are learning more about your business or services, and will be motivated to do business with you, which will hopefully lead to a transaction. We call this pipeline “consumer lessons” marketing. 

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“Consumer lessons” take the principles of instructional design, learning theories, motivational theories, and marketing to create a powerful advertising opportunity. Any information can be turned into useful learning opportunities, and thus meaningful “consumer lessons”.