3 Educational Marketing Strategies
If your business is not using educational marketing you are losing out on a great business opportunity. Educational marketing is about providing customers with information and insight, ideally related to your business or the services you offer. Customers, at an ever increasing rate are looking for more information, facts, and resources. The new customer wants to be well-informed, and your business can and should be the one informing them. Ads don’t always have to center on a transaction; they can provide advice, how-to, or resources (even on other businesses). Doing so positions your business as a trusted brand.
Here are 3 ways to use educational marketing strategies:
Write a Blog
Blogs are great ways to present information. Blogs have been used to sell something (including services), express an opinion, or to establish a reputation as an expert in the field or industry. Many individuals have used this tool to establish entire careers for themselves, and now businesses are following suit. This tool has been used to create income by leading people to your product or service through your blog. Furthermore, with enough blogs you establish a running “content repository”, where customers can return again and again to review your information, stay up-to-date on current advice, and can be reused in sharing platforms like LinkedIn or Facebook.
Start a Podcast
Podcast are free audio recordings designed to provide live conversations on topics, advice, and information. Podcast has also become a useful tool to establish a reputation or to brand a business. It also can serve as a “content repository” where listeners can access need-to-know information at their own time.
Send Consumer Lessons®
Consumer Lessons® are mini-lessons on a specific topic. They are moments of learning opportunities directed as your customer or potential customer. This format packages information and content in a centralized place that can engage the customer, increase comprehension, and hopefully led the customer to wanting to do business with you. Purple Pencil is the world leader in designing consumer lessons®, ranging from small business owners, artists, independent contractors, to corporations.
Which ever educational marketing strategy you use just make sure the message is about what the product or service does for the customer; write from the perspective of “what’s in it for me”. The customer must understand how the product or service will address their need. It’s especially effective if you inform the customer on needs they didn’t even know they had.
